Pro-Social Advertising

Richard má problém (Richard has a problem) campaign April 19, 2010

Filed under: Recent news related to PSA — akvablog @ 4:45

Other worth noting event I would like to draw attention to is Linka Bezpečí project called Richard má problem (Richard has a problem). Linka Bezpečí is a Czech non-profit organization whose mission is to help both children and teens with their daily problems considering school , bullying, family troubles and other complicated situations which they could otherwise solve in an adequate way (by self-abuse, escapes, suicides and many others). This organization is working since 1994 and had adopted hotline telephone service from UK ChildLine and started a non-stop available service. This service enables any children to call and share his/her troubles and get an advice from the assistants on the other side of the cable. During the fall of last year, Linka Bezpečí launched a new internet campaign called Richard má problem which is an interactive website offering help to both children and parents. Its visuals are done to fit perfectly the style parents and children are familiar to. The part dedicated to children offers various real stories of children having problems with bullying, conflicts in family, divorce of their parents and so forth. Also including the promo video which is running on the internet (see below its excerpt). The part dedicated to parents is merely different. It shares common problems their children can face and how they can help them to go thru these problems. The guider thru the whole webpage is Richard Krajčo, well-known Czech front man of Kryštof band. The little figure he represents is animated and changes emotions and mimics according to the problem he faces in the clip. The promo video you can see below is done as a set of songs by Kryštof band and visuals showing Richard having various problems. And in the end of each part there is visible the number where children can call in case of necessity. This internet PSA campaign won an award in the Žihadlo 2009 competition in the category of public service announcements.

For non-Czech speakers: Here I add some images from the website to show you the visual part of the campaign:


Richard má problém. 01 May 2010

Richard ma problem. Perf. Richard Krajčo. YouTube. 01 May 2010

“Aktuality – Richard má problém.” Sdružení Linka bezpečí. 01 May 2010


One Response to “Richard má problém (Richard has a problem) campaign”

  1. Lucie Čadová Says:

    I think this campaign is amazing. As I used to work with children of pre school age and elementary school children, this web page and campaign can be very relevant and appealing to this age group. I would say, that bully and other problems are real and children can be mean to each other especially when social status is involved, they can be mean and not even realize that they are hurting other kids.
    The only thing to be considered is how well is this campaign promoted in schools or how do children get to know about it. Once they in, they would feel like a fish in water, because of the design and cartoon like environment. It is much better than what I remember in my childhood. We were offered to call “linka bezpečí” but who would have ever done that, I would be myself scared to talk to strange people if I had a problem. Internet, due to its accessibility at schools or in children’s homes, is much more suitable solution.

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