Pro-Social Advertising

Classmates Blogs to Visit May 24, 2010

Filed under: Uncategorized — akvablog @ 4:45

First blog I would higly recomend to visit was made by Lucie Čadová and it’s called ‘CommUNblock – UNblocking media’s secrets’ and it aimes at the problem of growing media bias within all media, especially internet and TV. The articles provided nicely illustrate that we really cannot trust everything we see or hear in media and that we should read/listen crtitically to these news and then create an opinion about them supported by other additional sources of information.

The second blog I would highly recomend was made by Misha Baginova is focusing on stereotypes in media and how these can shape our minds and attitudes towards reality. The name of the blog ‘Stereotyping in media’ stands for itself and the overall content of the blog discusses different kinds of stereotypes –  minorities,  genders; and also how these stereotypes may change children’s minds and their attitude towards, for instance, body image.

The third blog you should visit to get the insight of the media and especially internet censorship. Blog by Barbora Chromečková is focusing on the very update problem and that is internet content censoring. Especially in China, this is a hot issue and even though people protest against it, the government want to remain censoring for obvious reasons – they want to protect their communistic spirit untouched by other ‘sources of information’. Not only about this issue you can read about this blog.

The other blog I would recomend you was made by Jan Kotouč called ‘Media and Military’ and touches quite unusual field of media portraying – military portraying in media. It talks about how military can be differently stereotyped and provides a lot of interesting backing information. Especially the part about how video games can shape your view towards some military conflict, or war, was really surprising for me and definitely worth seeing.

The last but not least worth visiting blog I would recomend you was made by Petr Čížek and it’s called ‘Media Decreases Privacy’. It|’s main aim, as the name reveals, is to provide us with the information that everything we once write on the internet, each our data, it stays there for ever and it’s used for different purposes. Even if you only log in the internet, your personal data from your PC are immediatelly shared with vast amjority of internet channels. I would say that everyone who is nowadays puting personal stuff and data on the Facebook, or somewhere else, should be warned by reading this blog.


Introduction April 21, 2010

Filed under: Uncategorized — akvablog @ 4:45


This blog, as a Media Literacy project within Media and Society course, tries to show that advertising does not have to be always considered as either dumb, entertaining, commercial or controversial, but also that it can work for a positive thing – to change people’s minds on relevant issues they face daily.

The aim of this blog is to show that advertising becomes nowadays a natural part of our daily life and therefore cannot be omitted. Advertising slogans/mottos/images talk to us everywhere. Many companies, organizations and even private personalities use various media to deliver their ideas to the public and they are in the same time aware that advertising does this best. Advertising (can) successfuly delivers the message thru creative and powerful way, but it can also be weakish that people would neither see it, or get the message. But the key idea of the advertising is to create awareness and promote things, services or even personalities to the large amount of audience.

The pro-social advertising is a quite new and in some ways innovative concept of advertisement which focuses on relevant social, health and/or public issues which are considered as a threat to the audience. This kind of ad allows creative and powerful ideas to present these issues in more acceptable way. PSA (Public Service Advertisement/Pro-Social Advertising) is often used wisely and effectively to be as creative as possible, as effective as possible and to higher the awareness of the problematic issue in way that people relate to them and then get the idea of the social/helath/public issue.

Even though vast majority of media focus on commercials, PSA is getting its place on media market. It does not sell anything needless, it ‘sells’ awareness of real problematic issues taking place in the society which may easily cause that you would not have to be here tomorrow. Pro-social advertising gives you insight into the real issues which you should not omit. Thru reading this blog, you should get the notion of PSA – how it works, what its different kinds and usages are and what innovative approaches they use in order to increase awareness about particular issue.


See below some starters for you to get the taste of PSA! (For more images and videos, visit my PSA Gallery)





Amnesty International ‘Signature campaign’ April 19, 2010

Filed under: Uncategorized — akvablog @ 4:45

I would like to recommend you watching this very appealing videos made for the Amnesty International campaign in order to gain new people involved in the movement for human rights. These two campaigns (Signature and Ink) were aired in the year 2008 and even today are unforgottable  for me. Even if it may be disturbing for you, or unpleasant to watch it, please, watch it till the end. Then you certainly get the message and its emotional appeal will draw in your memory an adhesive memento.

Amnesty International “Ink” 2008. YouTube. 01 May 2010 <;.

Amnesty International – Signature. YouTube. 01 May 2010 <;.